This project has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use may be made of the information contained therein. In compliance of the new GDPR framework, please note that the Partnership will only process your personal data in the sole interest and purpose of the project and without any prejudice to your rights.

Case Study: Carne D'Erva

Carne D'Erva is a brand owned by Meadow – Agricultural Asset Management, which only produces beef born and raised in Portugal, 100% fed with fresh grass, carbon neutral, and without additives, hormones and antibiotics.
The production of beef takes place naturally and sustainably, in the Ribatejana lezíria, on a 100 hectares of pastures. The brand's philosophy is based on four pillars: production from animals born and raised in Portugal, 100% grass-fed - animals exclusively fed on grass - from biodiverse pastures composed of various plant species respecting the balance of the ecosystem, neutral in carbon and without any additives, hormones and antibiotics.

Animals are reared completely naturally until they reach optimal maturity for consumption.

Meat is sold online, where you can find a dozen beef products with different cuts and eight themed packs that are delivered to consumers' homes vacuum-packed and deep-frozen to ensure product quality and safety.

Why it is a good practice?
Meat production is based on the principles of regenerative agriculture and a circular economy, ensuring the preservation of the environment through the reuse, recovery and recycling of resources. The cattle-raising process positively impacts the environment as it is carbon neutral.

The permanent biodiverse pastures made up of carefully selected grasses, and legumes offer the animals a varied diet that is highly digestible and rich in energy and vegetable protein.

Pastures recycle animal droppings and sequester carbon from the atmosphere, thus offsetting animal emissions. Being permanent, pastures also contribute to a much more balanced soil, increasing carbon sequestration.

Respect for animal welfare is one of the pillars of the company's philosophy. The animals graze peacefully, without being subjected to any stress and feeding exclusively on the grass produced by the 100 ha of land in the countryside —100% Grass FED –fed food.

Outdoor breeding has numerous benefits for animal health including the integration of the animals into a habitat that allows their natural and peaceful development in harmony with the environment.

The entire process of handling, cutting and packaging is done with total care in a company that works exclusively with meat, and the meat is processed in an isolated line.

Carne d'Erva produces meat that is without additives, hormones or antibiotics. The result is healthy, tender, tasty meat, that is rich in nutrients.
The meat is consistently less fatty and has a lower saturated fat content and also a better balance between fatty acids such as stearic acid, which allows meat not to raise cholesterol

Carne D'Erva provides more antioxidants, as well as vitamins A and E and glutathione (GT), protecting our cells from cancer-causing free radicals.

Grass-Fed beef fat contains seven times more carotene than Grain-Fed beef, a vitamin A-producing compound responsible for healthy eye lining, mucous membranes, lungs, intestines and skin.

Carne D'Erva's main differentiating factor is sustainability in production, which is based on five distinct points: food self-sufficiency for all animals from permanent biodiverse pastures, promotion of soil improvement and regeneration, efficient use of water, non-use of nitrogen fertilizers and carbon sequestration.
The ecosystem where the farm is located, practically in the middle of the Tagus estuary, is extremely rich in fauna, flora and microbiota. The soils, the former riverbed of the Tejo, are very rich in various minerals, providing the pastures with all the nutrients they need to feed the animals. The care with which meat production is managed in these fields aims to maintain and promote this entire habitat through conservation agriculture with minimal intervention.

The pastures are fertilised only by the animals themselves. Pastures recycle the animals' droppings

and sequester carbon from the atmosphere, thus offsetting animal emissions. Being permanent, pastures also contribute to a much more balanced soil, increasing carbon sequestration. This is how Carne D'Erva can guarantee Carbon Neutrality in their meat production.

Carne D'Erva is in favour of sustainability and zero waste, and as such, they always seek to make a balanced sale of premium cuts with less premium cuts. Soon it will be possible to purchase personalised packs, but always with respect for balance and a continued focus on sustainability.

Respect for animal welfare and the environment are the pillars on which Carne D'Erva's philosophy is based.

© 2024 Ethical Food Entrepreneurship. All rights reserved.